I'm here to take the confusion out of it for you.
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| Photo by Emily Lynn Photography |
I remember when I first starting using social media to sell Young Living Essential Oils. I took awful photos and used captions that didn't draw attention. It took lots of practice! Four and a half years, actually. However, I've learned a lot and made improvements along the way. Building a business through social media is amazing because I can work from anywhere. Coffee shops, my front porch, in the car, while traveling and visiting friends in Ireland, Scotland and Bolivia (true story). I want to make growing your business on social media easier for you so that you can enjoy the same freedom!
First: MAKE A PLAN. Think of six things that you are interested in. What do you research on Google? Browse on Pinterest? Follow on Instagram? Read about in books and magazines? Talk with your friends about? Here are my six main interests: marriage, travel, minimalism, veganism, fitness and books. What are you six? Write them down.
Second: GET TO WORK. Now, you're going to start posting about those things on FaceBook, Instagram and your blog (if you have one). So, on Monday I'll post something about my marriage, Tuesday about travel, Wednesday about being vegan and so on until I've posted about my six things. Then, on the seventh day, I'm going to post about my product. Keep this rotation up...forever. Your six things can change though, as you and your interests do!
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| Photo by Emily Lynn Photography |
Third: LOOK PROFESSIONAL. Take good photos, on your own camera or phone, for these posts. Make sure there is enough light, that the photo is in focus, clutter free, etc. Practice taking lots of photos and choose the best one. You can even ask friends and family for feedback or to take some photos for you. Luckily, I have a very talented friend who takes photos for me sometimes, Emily Christopher with Emily Lynn Photography.
Fourth: BE CONSISTENT. This is the most important. Whether you feel like it or not, you must post daily. When people see you consistently posting about your life and consistently posting about your product, they will feel that you are dependable. When they are ready to dive in and get that product, you will be at the front of their mind because of your consistent posting.
Just like growing any other type of business, growing a business on social media is hard work. You will have some terrible photos and uninteresting captions. Not everyone is going to come running to like your post, comment or buy your product. You will have days that you want to quit. This is going to take sacrifice and drive. But you can do it!
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| Photo by Emily Lynn Photography |
Write down your six things, start posting every single day on social media, work on improving and never give up. I promise if you do these things, your business will grow. It might be slow and steady, but it WILL grow!
Four and a half years ago, I didn't even know how to use social media. But I've worked hard and built up a business that supports my husband and I financially so that I can stay home and he doesn't have to work if he doesn't want to. I started at 0, but learned how to succeed. If I can do it, anyone can, including you!
